The company's new production site in Maranello, Italy, set up at a cost of around 200 million euros, is set to turn Ferrari's future in a new direction. This state-of-the-art 'e-building' will not only become the center of the technological revolution, but will also be the bastion for the production of Ferrari's first fully electric car, which is expected to be launched by the end of 2025.
New plant: Emphasis on flexibility, not increasing production capacity
This new plant of Ferrari is spread over 42,500 square meters, which is an expansion of the existing Maranello production site. According to CEO Benedetto Vigna, the primary objective of this new facility is not to increase production, but to bring flexibility in production and reduce the time taken in the development and launch of new models. With this strategic approach, Ferrari is moving towards a sustainable and adaptable future.
Focus on value, not volume
Ferrari has always been known for its excellence and uniqueness, and the company is not compromising on this either. Vigna clarified that the company's focus is not on volume but on value. This means increasing the value of each car and providing an even better experience to customers. He said, "We want to grow the company, but not because we increase volume, but because we get more value per car."
Personalization: Turning customer dreams into reality
Ferrari customers pay attention to every little detail, and the company understands this need. Hence, more emphasis is being placed on personalization, allowing customers to customize their cars to their liking, inside and out. The incorporation of new equipment and technology at the plant will allow for greater flexibility and better personalization.
Ferrari's first electric car: A new direction
Ferrari's first electric car, scheduled to be launched at the end of 2025, will cost no less than half a million euros. This new car will be a fusion of tradition and modernity, symbolizing the company's decades of experience and cutting-edge technology. In addition, a second electric vehicle is also under development, indicating that Ferrari is serious about a sustainable and electric future.
Building the future
Ferrari's new plant will allow the company to serve customers with a variety of engines—electric, hybrid and conventional combustion engines. It adopts the principle of technological neutrality, giving Ferrari the ability to reorganize and reallocate production activities more efficiently.
The inauguration of this new chapter for Ferrari is an important milestone, indicating that the company is ready to become the definition of excellence not only in the present but also in the future. With this new plant and upcoming electric vehicles, Ferrari is all set to let its customers experience traditional charm as well as future innovations.
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